Free Apps Devour Your Phone Battery With Ads

If you think watching an ad for a few seconds is the only “catch” to using free-versions of your favorite apps, think again! In a recent post from the folks over at New Scientist, they discovered that up to 75% of battery power used by free versions of Android apps is spent delivering ads, or tracking and uploading user data (to deliver you more targeted advertising, of course). The team investigated apps like Angry Birds, and in that particular case found that only 20% of the energy used by the app went to powering the actual game itself. While this study focused mainly on Android Apps, it’s not a stretch to presume that similar results could be found with free apps across all mobile devices.

This certainly adds a new twist to the free apps vs paid apps debate. When considering whether or not to get the free-version of popular apps like Draw Something or Words With Friends, many people (myself included) make that decision by weighing how annoying the in-app ads are, and how willing we are to sit through them. However, if you were also taking a significant drop in battery life into account, the decision may become a lot easier. But hey, if you’re curious about the kind of drain those apps will put on your battery life, it won’t cost you a penny to see for yourself.

Charging Woes For New iPad

More less-than-great news for the New iPad this week. The key upgrades Apple flaunts seem to be causing unfortunate charging issues for some people. The stunning retina display and mighty processor upgrades demand so much power, your normal iPad charging sources may not be able to keep up. Obviously, battery issues can be crippling for any portable device, especially since most companies now act like removable batteries never existed.

To meet the demands required by these impressive new features while keeping battery life comparable to the iPad 2, Apple made the battery in the New iPad 70% larger (physically), and increased the battery capacity from 25 watt-hours to 42.5 watt-hours. However, filling that beast to the top can take up to 6 hours of charging, and that’s if the iPad is not in use. Normally, it’s not unusual for devices to take longer to charge while in use, but the New iPad seems to be affected by this significantly. In some cases, while running apps that put a heavy load on your processors like Infinity Blade II or other video games, simply having Wi-Fi/cell data enabled or the brightness too high can cause the New iPad to seem like it’s not charging at all. And this is while plugged into the standard 2.1 Amp iPad wall charger which comes with the device. Additionally, if connected to a high-power USB 2.0 port, charging is essentially non-existant whenever the New iPad is in use.

MacWorld’s Dan Frakes has a great article explaining the challenges of iPad charging. It was just updated it to include the new 3rd generation iPad, and I recommend that all iPad users give it a read.

In our initial tests, we’ve found no compatibility issues between any of our products and the New iPad. However, especially with these reported charging issues, if you’re having trouble charging your new iPad, your cable may not be the culprit. We’ll be keeping a close eye on this situation here, and we’ll update you if we discover anything unusual. Should you notice anything strange going on between your CableJive products and the New iPad, send us the details at

In the mean-time, it appears if you’re an iPad power-user, just remember to plug your iPad in before bed.

New iPad Overheating Issue Reported – UPDATED

Reports of the New iPad overheating are sure to have Apple’s team busy this morning. The news coming across the wire from Gizmodo and others is that the New iPad may be suffering some pretty serious overheating issues following extensive use. We know most Apple products can get warm to the touch after heavy usage, but some users are reporting a significant jump in temperature, to the point of a message popup stating “The iPad needs to cool down” followed by the device shutting down.

That alone is pretty striking. I for one have never seen that message before, or heard it reported to us from any customer using any previous i-Device, let alone the device shutting-down as a result. I’m sure Apple’s statement on the matter will fall somewhere along the lines of “That shouldn’t be happening,” but we’ll see just how widespread this issue is as it’s reported on more.

After a weekend of use, CableJive’s “New iPad” here seems no worse for the wear. We did not experience the reported overheating issue ourselves but, we’ll be keeping an eye out for it here. Have any of you experienced any overheating issues with your New iPad?

UPDATE: Apple PR’s Trudy Muller has issued this statement: “The new iPad delivers a stunning Retina display, A5X chip, support for 4G LTE plus 10 hours of battery life, all while operating well within our thermal specifications. If customers have any concerns they should contact AppleCare.”

Well, it appears Apple is confident that the iPad SHOULD be operating well within their thermal specs, and we sure hope they’re right. So, for the time being, should your iPad be overheating to the point of shut-down, a trip to the Genius Bar is in order for you. Time will tell just how isolated these overheating incidents are.

Price Cut: 6 ft. dockXtender 30-pin Extension Cable For iPhone, iPod and iPad

Our Premium dockXtender cable is the finest way to extend full 30-pin functionality from your iPod, iPad, or iPhone to your favorite accessories when extra length is needed. And today, that extra length has never been cheaper! We’ve just put our longest dockXtender, the 6 ft. version, on sale for $26.95. For how long you ask? Who knows, so get while the gettin’s good!